James Deacon releases new single ‘Reason’ showing a lesser-seen side to the alternative pop star

‘Reason’ is out now across all digital platforms HERE 



James Deacon releases his new single ‘Reason’ today, March 13th, through Bad Future Records. His first single of a brand new decade is perhaps his most tender to date, showing a lesser-seen side to the alternative popstar.

James Deacon’s 2020 is off to a rollicking start and there seems to be no end to his musical prowess. His near-impossible vocal flow and expansive range rises and falls with the anchored chorus that’s underpinned by the push-and-pull of the melody and deep sub bass while the production is one of his slickest alongside independent label, Bad Future.

“Reason is the first song I’ve written that details romantic love. It’s my thank you note to a very important person who was the catalyst for my decision to quit my job and become a full time musician. The chorus is a thank you to her and the verses are about how we met and how she’s helped shape the man I am today,” Deacon confesses when asked about the track’s narrative and lyrical content.

By expanding his emotional arsenal and showing a side to the young singer-songwriter that we have yet to experience, Deacon displays a range to rival his contemporary counterparts.

Listen to ‘Reason’ HERE

After his single ‘Son Of Apollo’ was selected to soundtrack HBO’s 8-week movie promo campaign in America, follow up single ‘HERO aka Rich’ achieved a 5-week stint at #1 on 5FM’s Indie Chart, and Deacon’s work received online tastemaker support from Earmilk, Indie Shuffle and CLASH, to name but a few – this 23-year-old multi-instrumentalist is firing on all cylinders with his latest track.

On the live front, securing an opening slot for global pop icons a-ha at 6000+ capacity Marks Park Field in Johannesburg, and confirmed main stages performances at Splashy Fen and Park Acoustics Festivals, only reinforce Deacon’s desire to dominate not only the charts, but the stage too, proving that he really is on a scintillating roll, seizing the day.


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