New single release: JAAKIE feat Jack Parow – “Hulle.”
View the video HERE
Young music star lands a golden opportunity to record a song with Jack Parow.
This is the cool story of a young provocative Afrikaans popstar named Jaakie, and the manifestation of his biggest, wildest, dream.
It is a journey that spanned years, but everything fell into place for Jaakie on April 11th, 2024. On that auspicious day, a good friend, Francois van Straten, asked him to come over to Sunset Studios to take pictures and shoot footage of his (Van Straten`s) recording session with producer Fred den Hartog.
Jaakie didn’t` know it at the time, but this day changed his life forever.
While in studio, Jaakie spontaneously started playing around with lyrics and verses. Fred picked up on it and invited Jaakie to move in behind the mic and do some freestyling. It was in that moment that Jaakie was born as an artist. Everything just clicked into place. “Jaakie” is not just an alias; it is the manifestation of years of passion and the pursuit of a dream.
A few months later Fred encouraged Jaakie to write and record some Afrikaans tracks and from this, his debut single “Hulle” featuring his hero, Jack Parow, was born.
The lyrics of “Hulle” were inspired by the famous slogan of Dricus de Plessis ” hulle weet nie wat ons weet nie.” The phrase is a celebration of South Africans’ uniqueness and great sense of humor. Jaakie says: “I wanted to, in my own way, capture feeling of unity in the song. It is about the idea that, despite our differences, we are all one as a nation, we are South Africans.”
Jaakie and Jack Parow each wrote and recorded their own verses for song. For Jaakie, the whole process of collaborating with Jack Parow was something he describes as “a magnifying glass experience.” He explains: “The process was just Incredible. It took my art and inspiration to a higher level. I still can’t believe that I made a song with the greatest Afrikaans rapper ever.”
Jack Parow says that he immediately felt that he wanted to be part of the creation of the single. “Jaakie has an awesome vibe. His energy and how he tackles things is just so cool. I love people who don’t wait for prompts. They do everything themselves. Jaakie is such a bra. I’ve got a lot of time for him and I think we’re still going to have some good jols together in the future.”
The music video was made by “Perissos,” a creative agency Jaakie co-founded with David van Heerden, Karlo Viljoen, Daniel Jooste, and Josh Brand.
Also look out for Jaakie’s second single “Kolwyntjie”, due for release soon.
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